Privacy Policy

Current as of October 12th, 2023

Welcome to This Privacy Policy applies to the RUIZ REPORT LLC (“RUIZ REPORT,” “we,” or “us”) website located at (our “Website”), and all RUIZ REPORT services, including all software, content, materials, documentation, products, and features in the services (collectively, the “Services”) we provide. This Privacy Policy ("Privacy Policy") describes the types of information we collect about you through the Services, how we use, retain, and share this information, and how we protect it.

Acceptance of Privacy Policy

By using the Website and Services and/or providing us with your Personal Information, as defined below, you accept the terms of this Privacy Policy and consent to the collection, use, retention, and sharing of your Personal Information described in this Privacy Policy. If you do not agree to all terms of this Privacy Policy, you must immediately cease using the Website and Services.

Information Collection

We may collect Personal Information about you directly from you or third party sources. For purposes of this Privacy Policy, “Personal Information” means any information that could be used to identify you, including but not limited to your first and last name, email address, phone number, postal address, or username and password. You may visit our Website without providing any Personal Information. However, we cannot provide the Services to you without collecting some Personal Information. You represent that: (a) any Personal Information you submit is true and correct, and (b) you have all necessary permissions to submit all Personal Information which you submit to us, including any Personal Information you submit about a third party.

Personal Information Provided by You. We collect Personal Information directly from you, which may include, but is not limited to:

  • Account information: When you register an account to use the Services (an “Account’), we collect Personal Information from you, such as your first and last name, email address, phone number, and Account username.
  • Use of Services: We may collect Personal Information throughout your use of the Services, such as when you complete forms, make purchases, personalize reports, submit feedback, or use other features of the Services.
  • Communications: If you contact us to request technical or customer support, inquire about the Services, ask questions about your account, or for any other purpose, we collect the Personal Information in the communication which may include, but is not limited to, first and last name, email address, Account username, and the contents of your communication.
  • Information you provide: We collect other Personal Information that you voluntarily provide to us.

Personal Information Collected From Other Sources. We receive Personal Information about you from other sources and may combine it with Personal Information we hold about you:

  • Service providers: Our service providers may collect Personal Information about you and provide it to us as part of the services they conduct on our behalf. For example, when you make a purchase, our third party payment processor will collect your payment information, as described below, and will share limited Personal Information with us to identify that the transaction has been processed.
  • Brokerage: If you are a real estate professional and your brokerage or firm purchases a multiple-user subscription, we may receive Personal Information from your brokerage or firm in order to grant you access to the Services, such as your first and last name, email address, and office information.
  • Multiple Listing Service (“MLS”) or Associations of REALTORS® (“Association”): If you are a registered user of the Services, we may receive Personal Information about you as part of the MLS or Association roster of users authorized to access MLS or Association data through the Services, such as your first and last name, email address, real estate license number, and other Personal Information your MLS or Association holds about you.
  • Social networks: If you reference RUIZ REPORT or the Services on social media or interact with RUIZ REPORT on social media, we receive Personal Information about you from that social media network, including but not limited to your social media username, profile information, and the contents of your post or interaction. Please see the “Social Features” section below.
  • Public Sources: We may obtain Personal Information about you that is publicly available.

Payment Processing. If you purchase a subscription to the Services, we collect Personal Information when you make a purchase, such as your first and last name, email address, Account username, and information about the subscription plan you purchase. Your payment information, such as your credit/debit card number, expiration date, and billing contact information is collected by our third party payment processor. We do not process or store payment information. As of the Effective Date of this Privacy Policy, we use Stripe to process payment. Use and storage of your payment information is governed by Stripe’s Privacy Policy available at We are not responsible for any use of your payment information by Stripe. We strongly encourage you to review their Privacy Policy before providing any payment information.

Personal Information and Non-Personal Data Automatically Collected. When you access and use the Website and Services, our servers automatically log information about you and your device. This information does not reveal your personal identity but does include information about your device and usage of the Website and Services. The information we collect includes:

  • Log and Usage Data: We collect information about your interaction with and usage of the Website and Services, including but not limited to time and date of your visit, your general location, pages visited, duration of visit, referring pages, keywords entered, and other analytic data.
  • Device Data: We collect device data such as information about your computer, phone, tablet or other device you use to access the Website and Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device type, device identification number, browser type and version, operating system, and hardware settings. Please note that in some jurisdictions, IP address is considered Personal Information, although it does not identify you, personally.

We may also compile aggregated and de-identified information about our customers, sales, traffic patterns, and services, including, for example, the number of agents added to recruiting lists in a geographic area, the number of agents from each company that used the Website and Services, the number of cancellations, the relative ranking and use of the Website and Services by different companies and/or their agents, and general usage of the Services. Aggregated and deidentified data does not contain information that could personally identify you. Log and Usage Data, Device Data, and aggregated and de-identified information are referred to collectively in this Privacy Policy as “Non-Personal Data”.

Use of Your Information

Use of Your Personal Information. We use Personal Information for the following purposes:

  • To create and manage your Account, facilitate Account login, maintain your Account, and remember your preferences.
  • To provide and maintain our Services, monitor usage of our Services, collect and manage feedback about your experience using the Services, and provide technical and customer support.
  • To confirm the status of your participation or membership in your MLS or Association.
  • To fulfill our contractual obligations to you, such as sending you required notices, fulfilling your transactions, and providing the specific features or upgrades you request.
  • To communicate with you, such as to send you updates about Services upgrades or maintenance, respond to your inquiries or requests, send legal notices, confirm transactions, and notify you about new features of the Service.
  • To send you advertising and promotional materials about other RUIZ REPORT products, services, or events.
  • For security purposes, to analyze the security of the Services and to help detect and resolve any security incidents and prevent harm.
  • To comply with our legal obligations and to enforce our Terms of Use, other RUIZ REPORT policies, or our legal rights.
  • Any other legal purpose, with your express consent.

Use of Your Non-Personal Data. We use anonymous Non-Personal Data to analyze usage of the Services, monitor performance, identify trends, administer and improve the Website, Services, and their features, identify the effectiveness of our marketing campaigns, monitor traffic to the Websites and Services, and detect and fix errors.

Sharing Your Personal Information

We do not sell or rent your Personal Information for any reason. We may share your Personal Information with third parties in the following situations:

  • Service Providers: We may grant access to your Personal Information to individuals or entities that provide services to us that assist us in facilitating the Services, providing the Services on our behalf, or performing business functions that allow us to provide the Services to you, such as analyzing use of the Service, hosting the Website and Services, and distributing emails. We only disclose the specific categories of Personal Information required to provide the services for which we engaged the service provider. Service providers are restricted from using your Personal Information for any reason other than to provide services to us or on our behalf.
  • Other users: Some Personal Information about you will be viewable to other users of the Services. For example, if you join one of our Zoom calls or attend one of our events.
  • Business transfers: We may share or transfer your Personal Information in connection with, or during negotiations of, any merger, consolidation, sale of all or partial assets, financing, or acquisition of all or a portion of our business to another company.
  • When legally required: We will share your Personal Information pursuant to a subpoena, court order, or other legal process, law, or obligation.
  • To protect our rights: When necessary to establish, exercise, or protect our legal rights and our property; investigate, remediate, or prevent illegal activities or suspected fraud; monitor or detect security incidents; or investigate and address a violation of our Terms of Service or other policy, we will disclose Personal Information to the appropriate persons or authorities.
  • To protect others: We may disclose Personal Information to prevent, investigate, or protect against potential or actual threats to the physical safety or security of any person.
  • With consent: If you specifically direct us to share your Personal Information with a third-party, we will do so with your consent.

We will not sell, license, transmit or disclose this information outside of RUIZ REPORT unless (1) you expressly authorize us to do so, (2) it is necessary to allow our contractors or agents to provide services for us, (3) it is necessary in order to provide the Software and Services to you, (4) it is necessary in connection with a proposed sale of some or all assets or equity of RUIZ REPORT, and such disclosure is made subject to a confidentiality agreement regarding personal information containing requirements not less stringent than those of this Privacy Policy; or (5) we are required or permitted by law.

We may share Non-Personal Data for any legal purpose.

Do Not Track Disclosures

Certain browsers feature a “Do Not Track” feature which sends a signal to the website not to track the user’s online activity. Because no universal standard has been adopted for “Do Not Track” signals, the Website and Services may not recognize or respond to “Do Not Track” browser request or mechanism. However, the Website and Services do not track your online activities over time and across third-party websites or online services, nor have we authorized any third party to track your online activities over time and across different websites for advertising purposes.

Retention of Your Personal Information

We retain your Personal Information for at least as long as is necessary to fulfill the purposes for which we collected the data, to provide you with the Services, and to comply with our data retention or contract obligations.

We may retain information that has been anonymized or de-identified for internal purposes for an indefinite period of time.

Controlling Your Personal Information

Opting out. You may opt-out of some emails from us by clicking the “unsubscribe” link or by contacting us as set forth in this Privacy Policy. However, you may not be able to opt-out of some communications, including legal notices, transaction confirmations, communications about the Services, and important announcements.

Cookies. You may be able to disable some Cookies by configuring your browser settings. Some features of the Services may not perform properly if you choose to disable Cookies.

Analytics We use Google Analytics to track use of the Website and Services. If you wish to prevent Google from collecting data about your use of the Website or Services, you can download the Google Analytics opt-out browser plugin here: or adjust the settings on your browser.

Review or Correct Personal Information. Keeping information accurate and up to date is important to us. You may review and correct the Personal Information we hold about you, subject to certain legal or contractual limitations. If you wish to review or correct your Personal Information, logon to your Account or contact us at the address provided below.

Social Features

The Services may include a feature that allows you to view or share content on social networks by initiating contact with the social network. Additionally, you may choose to communicate with RUIZ REPORT via social networks. When you reference or ‘tag’ RUIZ REPORT or use hashtags that alert or identify RUIZ REPORT in any social network posts, such as to offer feedback or ask a question, we may review the information you post and any information publicly available on your social network profile. We may combine information about our interaction with you on social networks with Personal Information we hold about you and may use it as described in this Privacy Policy.

The social networking site you choose to visit will also collect information from you. We are not responsible for their use of your Personal Information.

Information Collected from Children

The Website and Services are not intended for use by or directed to children and we do not knowingly collect information about children. We will not knowingly collect any information from children under the age of 13. If you are under the age of 13, you are not permitted to submit information through the Website and Services. If you believe a child has provided Personal Information to us, please notify us immediately using the contact information at the bottom of this policy.

Browser Cookies and Web Beacons

A browser cookie is a piece of information that a web server may place on your computer or device when you use the Website and Services. Browser cookies are commonly used by websites to improve the user experience. Many browser cookies last only through a single website session or visit. Others may have an expiration date or may remain on your computer until you delete them.

Our Website and Services may also contain small electronic files known as web beacons, also known as clear gifs or pixel tags, that track user interaction with the Website, Services, or emails we send to you and generate statistics.

We may use browser cookies and web beacons (collectively “Cookies”) to maintain continuity during a user session, to gather data about the usage of our Website and Services for research and other purposes, to store your preferences, recognize your device, generate analytics regarding use of the Website and Services, analyze trends and usage of the Services, and improve our Website and Services.

Our Cookies will only track your activity on the Website and Services and will not track your activity across other websites or services. You can decide if and how your computer will accept a Cookie by configuring your preferences or options in your browser. However, if you choose to reject Cookies, you may not be able to use certain features of our Website and Services.

We may occasionally allow third parties to set Cookies on our Website and Services and gather Cookie information for us. In some cases, we may also use another company to operate web servers for our Website and Services. We use the Cookie information gathered by these companies for the same purposes as stated above.

In some cases, we retain the Cookie information to complete a transaction you requested or to keep historical records of your past transactions, for example. In other cases, we only retain the Cookie information if you request us to do so for your use in subsequent sessions.

We use Cookies maintained by Google Analytics to collect Non-Personal Data. Google’s ability to use and share information collected by Google Analytics about your visits to the Website and Services is restricted by the Google Analytics Terms of Use and Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. If you do not want Google Analytics to collect or use your data, you can install Google's opt-out browser plugin or disable cookies on your browser.

Links to Other Websites

For your convenience, we may provide links to other websites, applications, or services that we do not control or operate (each, a “Third-Party Site”). If you visit a Third-Party Site linked from the Website or Services, it may collect Personal Information about you. We are not responsible for the privacy practices of any Third-Party Site, and we do not review, control, or endorse any of these Third-Party Sites, their services or products, or any of the content, advertising, or privacy practices of those Third-Party Sites. We strongly encourage you to review the privacy policy of every Third-Party Site you visit. Any questions about a Third-Party Site’s information collection practices should be directed to the administrator of the Third-Party Site.

Transfer of Your Personal Information to the United States

We process Personal Information on our servers located in the United States. If you are located outside of the United States, please be aware that your Personal Information will be transferred to and stored in the United States, where the data protection laws may not be as comprehensive or offer as much protection as the laws in your jurisdiction. By using the Website and Services or providing Personal Information to us, you consent to the transfer, storage, and continued use of your Personal Information in the United States as described in this Privacy Policy.

Your California Privacy Rights

Under §1798.83 of the California Civil Code, users of our Website and Services that are California residents have the right to request (a) a list of the categories of Personal Information that a business has disclosed to third parties during the immediately preceding calendar year for the third parties' direct marketing purposes, and (b) the names and addresses of all such third parties. We do not disclose Personal Information to third parties for their direct marketing purposes. If we change our practices, we will update this section to include the contact information of where you can send a request to obtain the above information.

Your Nevada Privacy Rights

Nevada law grants Nevada residents the right to opt-out of the sale of their Personal Information. As noted in this Privacy Policy, we do not sell Personal Information. If that changes in the future, we will update this section of our Privacy Policy and provide information on how Nevada residents can make an opt-out request.

Data Security

We have implemented and maintain appropriate physical, electronic, administrative, and procedural measures designed to secure your Personal Information from unauthorized access, use, alteration, and disclosure. Personal Information transmitted to and from the Website and Services is protected using industry standard encryption. All Personal Information you provide to us is stored on our secure servers behind firewalls. We restrict access to your Personal information to our employees, contractors, and others who need to know that information to provide Services to you or in the course of conducting our normal business operations.

The safety and security of your information also depends on you. If you have any Account to use the Services, you are responsible for keeping this password confidential and secure. Your password cannot be shared with anyone. If you believe your password has been compromised or your Account has been accessed without authorization, change your password immediately and notify RUIZ REPORT.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website and Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website and Services.

Changes to this Privacy Policy

We may change this Privacy Policy at any time and from time to time. We will notify you of updates to this Privacy Policy by updating the Effective Date below and posting the new Privacy Policy here. It is your responsibility to review this Privacy Policy periodically for any changes. If you do not agree to the changes, you must immediately cease use of the Website and Services. By continuing to use the Website or Services after the new Privacy Policy is posted, you accept such changes.

Terms of Service

Your use of the Website and Services is also subject to our Terms of Service. Please read it carefully.

Contacting Us

If you have any questions about this Privacy Policy, please write to us at or P.O. Box 778, Candler, NC 28715.