Ruiz Report is a market data marketing system for real estate agents. It turns live local MLS data into a branded, shareable market report on your own page, then alerts you when clients engage and grows your contact database, so you become the local market authority.

Where does the market data come from?

Every report is built on verified, daily-updated MLS data through direct partnerships with regional MLSs, not scraped portal estimates. It's the kind of authoritative local data your clients can't get from a Zestimate or ChatGPT.

How is this different from the data already in my MLS?

The MLS gives you raw numbers. Ruiz Report turns them into a branded report with plain-language talking points, refreshes it every month, lets you filter every chapter by price range, and makes it shareable in one tap, so the data actually works for you.

How accurate is a Zestimate compared to a Ruiz Report?

Even on actively listed Carolina homes, the case with the most data, Zillow's own numbers show the Zestimate misses the sale price by more than 5% on roughly one in ten. Zillow itself says it isn't an appraisal and recommends a comparative market analysis from an agent, while a Ruiz Report runs on live, verified local MLS data.

How does Ruiz Report help me get leads?

Your branded reports are built to be shared, and every share is tagged back to you. When a client shares your report or messages you a question, you get an alert and they're saved to your database as a contact, a warm lead, before any other agent knows.

How much does Ruiz Report cost?

Ruiz Report is $129 per month, or $1,290 per year with two months free. Every plan starts with a free 14-day trial, and no credit card is required to start.

The market data marketing system

Everything you need to own your local market.

Anyone can pull the numbers. Ruiz Report turns them into a branded market report that lives on your own page, online and up to date 24/7, with the talking points built in. Not a static PDF you rebuild every month, a living site that works for you.

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Branded Market Reports

Live local MLS data, in a report that's unmistakably yours.

The content engine behind your authority. Verified, daily-updated MLS data becomes a clean, branded report on your own page in minutes, no spreadsheets or design work. You're the trusted local source, not another agent with an opinion.

Ten chapters, refreshed every month, each with plain-language talking points you can use with clients.

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County-wide numbers, filtered by the price range your clients care about.

Narrow any chapter to a price bracket and the whole report follows: the charts redraw and the talking points rewrite for that range. Your $300k buyer and your $1M seller each see the market that's actually theirs.

See filtered data

Days On Market

All price ranges $0 - $199k $300k - $499k $500k+

Across the county, homes are taking a little longer to sell than last quarter.
$300k - $499k: but in this range, buyers are still moving fast, so well-priced homes don't sit.

Illustrative example. Your reports use live local MLS data.

Grow Your Database

One-tap sharing that brings contacts back to you.

Send your branded report by text, email, or social in a tap, and it keeps getting forwarded from there. Every share is tagged back to you, so when a reader is ready to move, they already know exactly who their local expert is.

That's a warm contact from your own work, not a cold lead shared with five other agents.

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Ask Jordan a Question Share

Share this page

Choose how you'd like to share

X (Twitter) Facebook LinkedIn Email Text Copy link

Every share is tagged back to you, so the credit is always yours.

Lead Notifications

Know who's interested, the second they are.

The first time a client shares your report each day, or someone visits from that share, you get an email, a lead raising their hand to say they're paying attention right now.

And when someone messages you with a market question, the alert hits your inbox and dashboard in seconds, and they're saved as a contact: a warm lead, already in conversation, before any other agent knows they exist.

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New email

Someone clicked to share your Home Prices report

Hi Jordan, someone just clicked to share your report on Facebook. This is a strong signal of engagement.

Platform: Facebook
Content shared: Home Prices
Location: Mecklenburg County

View Insights Dashboard

New message

Sarah Mitchell

Added to contacts

“We're looking to buy in Charlotte. Can we set up a time to go over the market in our price range?”

Reply View contact

Example alerts. Fully optional, and never a firehose.

Training

Training to keep you sharp.

There's already too much data, your clients want information. We keep you fluent and ready, so you lead every conversation with confidence.

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Market quizzes: Quick quizzes keep your local numbers top of mind, so you speak with confidence in every listing presentation and buyer consult.
Playbooks: Step-by-step playbooks turn raw market data into listings, buyer consults, and referrals. You always know how to use what you're seeing.
Talking points, built in: Every report ships with plain-language talking points for each chart, so you never have to translate the data on the fly.
Always current: Reports refresh every month, so you walk in with this month's numbers, never last quarter's.

Know what other agents can only guess.

While they're sending PDFs into the void, you'll see exactly who's engaged, what they care about, and when they're ready to move.

PERFORMANCE

See What's Working

Stay accountable and stay on track. Every Monday, get a performance summary that highlights what’s working and where to focus.

TRACKING

Know Who's
Paying Attention

Every link tells a story. See who opened, shared, or revisited your reports, and when. Attribution this clean beats any ad platform.

CONTACTS

Spot Who's
Ready To Move

Your database, finally alive. Identify your most engaged contacts, track viral amplifiers, and build warm lists backed by data.

DISTRIBUTION

Get Shared, Not Ignored

Market reports people want to see, and share. When your content spreads, you get the credit and the new contacts.

Attribution 101

Report Links 101

Report Links 201

Getting Started

Supply & Demand

Days On Market Trends

Price Trends

Price Reduction Conversations

Offer Prep Strategy

Leveraging Your IDX Feed

Teaching Your Clients The Market

Pricing Strategies

TRAINING

Turn Data Into Deals

Learn to explain the market with authority. Convert more prospects into clients, and clients into referral partners.

Most agents have no idea who's paying attention.

Watch what it looks like when you do.

Watch the Demo

Frequently asked questions

If you have anything else you want to ask, reach out to us.

: Ruiz Report is a market data marketing system for real estate agents. It turns live local MLS data into a branded, shareable market report on your own page, then alerts you when clients engage and grows your contact database, so you become the local market authority.
: Every report is built on verified, daily-updated MLS data through direct partnerships with regional MLSs, not scraped portal estimates. It's the kind of authoritative local data your clients can't get from a Zestimate or ChatGPT.
: The MLS gives you raw numbers. Ruiz Report turns them into a branded report with plain-language talking points, refreshes it every month, lets you filter every chapter by price range, and makes it shareable in one tap, so the data actually works for you.
: Even on actively listed Carolina homes, the case with the most data, Zillow's own numbers show the Zestimate misses the sale price by more than 5% on roughly one in ten. Zillow itself says it isn't an appraisal and recommends a comparative market analysis from an agent, while a Ruiz Report runs on live, verified local MLS data.
: Yes. Every chapter filters to a price bracket and the whole report follows: the charts redraw and the talking points rewrite for that range. Your $300k buyer and your $1M seller each see the market that's actually theirs.
: Your branded reports are built to be shared, and every share is tagged back to you. When a client shares your report or messages you a question, you get an alert and they're saved to your database as a contact, a warm lead, before any other agent knows.
: Ruiz Report is $129 per month, or $1,290 per year with two months free. Every plan starts with a free 14-day trial, and no credit card is required to start.

The difference Ruiz Report makes

Close more, with less prep.

More deals

Won on data, not opinions

Walk into every presentation with the numbers, not guesses. You're the market authority with proof, and clients feel it.

Less prep

Hours back every week

Reports that used to take two or three hours to build now take minutes to review. The system does the work so you don't.

More reach

A database that compounds

Every shared report brings warm contacts back to you. Your reputation and your pipeline grow while you sleep.

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Free 14-day trial. No credit card required.